Crazy Sexy Wool
I was in New York earlier this week, and stopped into the very charming and hip Bond St. bistro The Smile for lunch. In addition to a mean roast beef sandwich and some stellar pickles, they also sell a handful of books, design goods, and housewears. What really caught my eye in the old timey, wood-paneled space, though, was a rather large white bag with black print and what would prove to be just the first in a line of textile puns: Crazy Sexy Wool from Wool and the Gang.
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Crazy Sexy Wool is a series of knitting kits, some for hats, scarves, sweaters, gloves, etc., that comes with the yarn, needles, and pattern necessary to make the garment. A knitting kit is hardly a groundbreaking idea, but the execution here is very strong. The packaging is smart, appealing, and (in a good way) looks like what I'd imagine a designer bag of charcoal briquets might resemble. The soft, appealing wool is 100% Andean highland and the needles for the fairly thick yarn could easily double as daggers. Perfect for fending off any urban woodsman (and there were a couple at Smile) who might be lurking about.
Aaron Britt
Aaron writes the men's style column "The Pocket Square" for the San Francisco Chronicle and has written for the New York Times, the Times Magazine, Newsweek, National Geographic and others.
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